Package 04 of 04 Get clarity

Brand & Strategy. Look as serious as you are.

Positioning, logo, visual identity, tone of voice, and brand guidelines — the foundation before your website, ads, or pitch deck go live. Not the same as our brand add-on (that's for refreshing an existing presence).

From £1,500 project-based · no monthly fee
Get a quote See the process
01 — Who it's for

You're ready to look the part. Before you launch.

Brand & Strategy is for businesses launching, rebranding, or pitching for bigger clients who know their offer is strong but their visuals and messaging don't match. Trades going upmarket, consultancies, product brands, anyone who needs to look credible in the first five seconds.

This is a full brand project — research, strategy, identity, guidelines. It is not the same as our Brand & strategy add-on, which is a lighter refresh for companies that already have a site and need positioning or identity work alongside SEO, ads, or a rebuild. If you only need a logo refresh on an existing brand, the add-on is usually enough.

02 — What's included

Strategy, identity, guidelines. One project.

01

Brand strategy & positioning

Who you serve, what you stand for, how you're different, and the one line that explains why someone should choose you.

02

Logo + visual identity

Primary logo, variants, colour palette, typography, and usage rules — delivered as SVG, PNG, and source files.

03

Tone of voice + messaging

How you sound on the website, in emails, on social, and in proposals — with examples, not vague adjectives.

04

Brand guidelines document

PDF your team (and future designers) can follow: logo use, colours, type, imagery style, and dos and don'ts.

05

Customer persona research

Who buys from you, what they care about, what they fear, and where they look before they call.

06

Competitor analysis

How others in your space look and sound — and where there's room to stand out without copying.

03 — Process

Four steps. Four to six weeks.

Step 01

Discovery

Business goals, audience, competitors, and existing assets (if any). Stakeholder interviews where useful.

Week 1
Step 02

Strategy

Positioning, personas, competitor review, and messaging framework. You sign off before visual work.

Weeks 2–3
Step 03

Identity design

Logo concepts, refinement, colour and type system, and application mockups (e.g. van, site header).

Weeks 3–5
Step 04

Guidelines + handover

Brand guidelines PDF, asset pack, and walkthrough so your team or next agency can execute consistently.

Week 6
04 — FAQ

Questions about Brand & Strategy.

Is this the same as your Brand & strategy add-on?
No. This package is a full brand project from scratch. The brand add-on is for businesses with an existing site who need a positioning refresh or identity tweaks alongside other work.
Do you build the website in this package?
No. You get brand assets and guidelines. Website build is Growth Business, Starter Presence, or our websites add-on once brand is signed off.
How long does a brand project take?
Typically four to six weeks: strategy and research first, then identity and guidelines. Rush timelines can be discussed if you have a hard launch date.
What files do I receive?
Strategy PDF, logo (SVG/PNG), colour and font specs, tone of voice guide, brand guidelines PDF, and persona/competitor summaries. Everything is yours to keep.
05 — Level up with add-ons

After brand, build and grow.

Optional next steps once your identity is signed off — not included in this project fee.

Add-on

Websites

Build the site to match your new brand — or apply the guidelines to an existing rebuild.

from £399 Add-on

SEO & tracking

Launch with measurement from day one — GA4, GTM, and SEO aligned to your new positioning.

from £300 Add-on

Google Ads

Paid campaigns once your site and messaging are consistent — not before.

from £450/mo

Ready for a brand that matches your ambition? Start with the audit.

Book a free 20-min audit