Stage 05 of 05 Retention

The stuff most agencies still call “the future”.

AI chatbots that answer questions at 2am, WhatsApp flows that qualify leads before you wake up, automation that drafts proposals in the time it takes to make coffee. Built by an AI engineer who's actually shipped this in production, not a marketer who learned the word last quarter.

From £300 build + API costs · ongoing from £80/mo
Get a quote See use cases

Standalone add-on. Works without a package — hire this on its own if you already have a website. Need a full build? See our packages.

01 — What we actually build

Specific tools for specific problems —
not “an AI strategy”.

Half the AI services sold to UK small businesses right now are vibes: a strategy document, a workshop, a "let's explore use cases together" retainer. We don't do that. We build specific things that do specific jobs, scoped before we start, priced before we build, working when we hand them over.

The reason we can do this: we don't have to learn it on your project. The founder built RAG pipelines and AI integrations as Head of AI Engineering at a UK healthcare contractor before BZsites existed. The infrastructure knowledge is already there. You're paying for application, not discovery.

What we build, in order of how often we build it: customer-service chatbots trained on your FAQs, WhatsApp lead-qualification flows, AI proposal generators that draft quotes from a short form, voice agents that take after-hours calls, and back-office workflows that connect your tools so data flows without copy-paste.

01

Customer-service chatbots

Trained on your FAQs, services, prices, opening hours. Handles 70–90% of common questions. Hands off cleanly to a human when needed.

02

WhatsApp automation

Auto-replies, lead qualification, booking confirmations, follow-ups. UK businesses live on WhatsApp — might as well work there too.

03

AI lead qualification

Form submissions and chat conversations scored, sorted and routed. Hot leads get the human reply, the rest get an automated nurture sequence.

04

Proposal generation

Customer fills a short form. Forty seconds later, a draft quote is in your inbox. Edit and send. Hours saved per week.

05

Voice agents

After-hours answering, appointment booking, takeaway orders. Sounds natural, knows your business, never sleeps.

06

Workflow automation

Connect the tools you already use — CRM, email, sheets, calendar — so data moves automatically. Goodbye copy-paste.

02 — How we work

Two to four weeks. From scope to live.

Step 01

Scope

What exact job does this AI do? What does success look like in numbers? What are the edge cases we won't try to solve?

Week 1
Step 02

Build

Prompts, integrations, knowledge base, conversation flows. We test against real examples from your business before launch.

Weeks 2–3
Step 03

Pilot

Soft launch to a small group. Real conversations. We watch every one for the first 50 transactions and tune what's off.

Week 4
Step 04

Operate

Live. Monitored. Monthly review of conversations to catch new patterns. Knowledge base updates as your business changes.

Ongoing
03 — Honest answers

Questions we get every week.

Will an AI chatbot replace my staff?
No. It answers the questions your staff are tired of answering for the hundredth time, qualifies leads at 2am, and books appointments while your team focuses on customers who actually need a human. The staff stays. The repetition goes.
Is this safe? What about data protection (GDPR)?
Yes, but it depends on how it's built. We use UK/EU-region API providers, don't train models on your customer data, and structure prompts to never log sensitive info. Every implementation comes with a written GDPR-impact note.
How is this different from ChatGPT?
ChatGPT is a chat interface anyone can use. What we build is a specific tool wired into your specific business: it knows your services, your pricing, your booking calendar, your FAQs. It's the same underlying technology but pointed at your problem, not the whole world's.
What does it cost to run after build?
API costs are usually £20–£80/month for typical small business volume. We're transparent about it — you pay the API provider directly, not us. We charge for the build and the maintenance, not for forwarding bills.

Stack with a package or hire standalone

Retention is stage five. Once you have traffic and conversions, automation is how you scale without hiring — and how you keep customers coming back.

  1. 01 / FOUNDATION Websites A site that the chatbot can sit on top of.
  2. 02 / TRACKING SEO & tracking Measure AI interactions like any other channel.
  3. 03 / TRAFFIC Google Ads Traffic the bot can engage 24/7.
  4. 04 / CONVERSION Funnels Bots qualify leads before a human gets involved.
  5. 05 / RETENTION AI automation You are here. Scale without hiring.

Curious what your business could automate first?

Book a free 20-min audit