Add-on service Tracking

If you're not measuring it, you're guessing.

GA4, Tag Manager, Search Console, Pixel, Bing Webmaster — all set up properly, once, so you know what's working and what's burning your money. Plus the SEO foundations that mean Google can actually find you.

From £300 one-off setup · ongoing from £120/mo
Get a quote See what we set up

Standalone add-on. Works without a package — hire this on its own if you already have a website. Need a full build? See our packages.

01 — What we set up

The boring stuff that changes everything.

Most small UK businesses have a website with no tracking, or tracking that was set up by the previous web guy in 2019 and hasn't been touched since. GA4 launched in 2020. Universal Analytics shut down in 2023. Search Console shows your competitors are getting impressions you're not even bidding on. Nobody told you any of this, because nobody you paid was watching.

We fix that. End-to-end. From the moment a visitor lands on your site, through every page they touch, every form they fill, every phone number they tap — we capture it. Cleanly. Properly. With conversion events that mean something in pounds.

Then we layer the SEO foundations: keyword research that's actually grounded in what people in your area type, on-page optimisation that doesn't read like a robot wrote it, technical SEO that fixes the slow pages and the broken redirects. No black hat. No buying links. No tricks.

01

GA4 setup, properly

Custom events, conversion goals, audiences. Not the default install — the one tuned to your business.

02

Tag Manager

One container, all your tags. Means new tracking takes 5 minutes, not a developer ticket.

03

Search Console

Verified property, sitemap submitted, indexed pages monitored, search queries pulled monthly.

04

Local SEO foundation

Google Business Profile optimised, NAP consistency, local schema, review prompts.

05

Keyword research

What your customers actually search — not what the SEO tool guesses. Mapped to pages.

06

Monthly report

One page. Plain English. Three numbers that matter. What changed and what we'll do next.

02 — How we work

Set up once. Run forever.

Step 01

Audit

What's already there. What's broken. What's missing. Documented in plain English, no jargon.

Week 1
Step 02

Setup

GA4, GTM, GSC, Pixel, GBP — all the acronyms. Configured, tested, documented.

Week 2
Step 03

Optimise

On-page SEO, schema, internal linking, site speed. The stuff Google actually looks at.

Weeks 3–4
Step 04

Report

One page. Monthly. Numbers, context, next action. No 40-slide PDFs.

Ongoing
03 — Honest answers

Questions we get every week.

How long until I rank on Google?
For local terms (e.g. "joiner Newcastle-under-Lyme"), often within 4–8 weeks of setup — if your Google Business Profile is properly configured. For broader terms, 3–6 months of consistent work. Anyone promising you "page 1 in 30 days" for a competitive term is selling you smoke.
Do I keep access to everything you set up?
Yes. Every account is in your name, with you as admin. We're added as a manager so we can work, but if you ever fire us you keep every dataset, every property, every history of your business performance.
Do you guarantee #1 rankings?
No. And nobody else can either. Google doesn't sell #1 spots in organic search, so anyone "guaranteeing" them is either lying or churning them through black-hat tactics that will get you penalised. We guarantee good fundamentals — the kind that compound over time.
What's the difference between SEO and Google Ads?
SEO is earning visibility through Google's organic results. Slow, compounding, free per click. Google Ads is paying for visibility at the top of results. Fast, expensive per click, stops when you stop paying. Most businesses want both, eventually. SEO first, ads when there's measurable demand to capture.

Stack with a package or hire standalone

Tracking is stage two. Without it, every other stage is guesswork. You can't optimise what you don't measure.

  1. 01 / FOUNDATION Websites The site we're measuring needs to exist first.
  2. 02 / TRACKING SEO & tracking You are here. Measure everything that matters.
  3. 03 / TRAFFIC Google Ads Once tracking is right, ads become measurable.
  4. 04 / CONVERSION Funnels Turn visitors into leads, leads into customers.
  5. 05 / RETENTION AI automation Keep them coming back. Automate the follow-up.

Want to see what you're missing? The audit is free.

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