Stage 03 of 05 Traffic

Pay for clicks. Track every pound.

Google Search and Performance Max campaigns, built around conversions you can name — not impressions you can't bank. Set up properly. Reported monthly. Flat fee, not commission, because we don't get paid more for spending more of your money.

Management from £450 /month · ad spend separate, paid directly to Google
Get a quote See the process

Standalone add-on. Works without a package — hire this on its own if you already have a website. Need a full build? See our packages.

01 — What we run

The two campaign types that actually work for UK SMBs.

There are dozens of campaign types in Google Ads. For 95% of UK small businesses, two of them matter: Search (showing your ad when someone types exactly what you sell into Google) and Performance Max (Google's AI-driven campaign that places ads across Search, Display, YouTube, Maps and Discover, optimising for conversions you've defined).

We start with Search because the intent is unmistakable: someone typing "joiner near me" is in the market today. We add Performance Max once Search has produced enough conversion data for the AI to actually have something to learn from. Doing it backwards is how most agencies waste your first three months.

The other campaign types — Display, Video, Discovery — we run only when there's a specific reason. Not because someone on a sales call said you "need to be everywhere".

01

Keyword research

What your customers type, what they pay per click, what your competitors bid. Real data, not guesses.

02

Ad copy that converts

Headlines and descriptions written for humans, tested against Google's ad strength signals. Multiple variants per ad group.

03

Landing page review

If your landing page kills conversions, fixing it is cheaper than spending more on ads. We'll tell you which it is.

04

Conversion tracking

GA4 conversions imported into Google Ads. Phone call tracking. Form submission tracking. Real conversions, not vanity ones.

05

Negative keyword discipline

Weekly review of what triggered your ads. Cutting the wrong searches is half of profitable Google Ads.

06

Monthly ROAS report

What you spent, what came back, what we changed, what we'll do next. One page. Plain English.

02 — How we work

Four weeks to live. Then iterate forever.

Step 01

Research

Keywords, competitors, current spend (if any), what's converting on your site. Conversion tracking gets verified.

Week 1
Step 02

Build

Account structure, campaigns, ad groups, keywords, ad copy, extensions. All built tight, no kitchen-sink approach.

Week 2
Step 03

Launch & learn

Live with a sensible daily budget. We watch closely. Bid adjustments, negatives, copy swaps, daily for the first 30 days.

Weeks 3–6
Step 04

Scale

Once a campaign is profitable, we increase spend deliberately, watching CPA and ROAS. Never blind scaling.

Ongoing
03 — Honest answers

Questions we get every week.

What's the minimum monthly ad spend?
We recommend at least £500/month in ad spend on top of management fees. Below that, the data is too thin to optimise meaningfully. Most of our clients spend £1,000–£3,000/month on ads themselves.
Do you charge a percentage of ad spend?
No. We charge a flat monthly fee. Percentage-of-spend creates a perverse incentive: the more we spend of your money, the more we earn. Flat fee means we're rewarded for results, not for burning budget.
Can you run ads on Meta, TikTok, LinkedIn too?
Yes, but we'll be honest about where your money goes furthest. For most UK service businesses, Google captures intent (people actively searching). Meta and TikTok are awareness plays — harder to attribute, slower to convert. We'll tell you which platform makes sense for your business.
How long until I see results?
First clicks within 24 hours of launching. First meaningful data within 2 weeks. First optimisation pass at 30 days. Performance Max campaigns need 4–6 weeks to fully calibrate. Anyone promising profitable ROAS in week one doesn't understand how the platform learns.

Stack with a package or hire standalone

Traffic is stage three. It only works if stages one and two are right — a fast, conversion-ready site, and tracking that proves what's converting.

  1. 01 / FOUNDATION Websites The landing page has to convert before ads make sense.
  2. 02 / TRACKING SEO & tracking Without conversion tracking, ads are guesswork.
  3. 03 / TRAFFIC Google Ads You are here. Paid traffic that you can measure to the pound.
  4. 04 / CONVERSION Funnels Once traffic flows, optimise what they do next.
  5. 05 / RETENTION AI automation Don't lose them after the first click.

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